Seeing Double Down


The Baader-Meinhof Phenomenon says that once you notice something, you see it everywhere. We hijacked that glitch in human psychology to relaunch KFC's legendary Double Down, planting it in plain sight until the world couldn't stop seeing, or wanting it.







The track was so good we made a full length club mix.






Made with Jack Gravatt, Till Dittmer, Ali Milne, Paloma Gardiner, Adam Evans Pringle and Martin Rose. Directed by Private Island.