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Nike
My Sole Story


At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race.
More than months of training. More than a commitment made to yourself months ago. You ran your own story.

My Sole Story is an interactive film powered by your Nike+ data, that lets you relive your journey from the start.





Derek with Joshua Lim, Dominic Tang, Nana Shao, Ethan Chiu and Eric Cruz

Capitalism™          Integration™          Evangelism™          Qualifications™          Effectiveness™          Competence™        Thoughtleadership™          Qualifications™          Truth™          Penmenship™          Foresight™          Qualifications™          Lobbying™          Dedication™          Forgiveness™          Qualifications™          Duplicity™          Profitability™          Seminars™          Qualifications™          Fame™         Programmatic™         Manifesto™         Qualifications™          Showmanship™         Procurement™         Disruption™         Qualifications™